M CONSULTING ASIA WINS GOLD AT REGIONAL LOYALTY AND ENGAGEMENT AWARDS 2017
07 July 2017, SINGAPORE – M CONSULTING ASIA, Malaysia’s specialist in brand and marketing was announced as the GOLD winner for BEST ENGAGEMENT STRATEGY FOR A MALE AUDIENCE and BRONZE winner for BEST USE OF BRAND ADVOCACY at the 5th edition of the regional Loyalty and Engagement Awards 2017, held at Intercontinental Hotel, Singapore.
The win is for the campaign, DRESSING THE MAN.
The award-winning campaign included five successful entrepreneurs, PATRICK GROVE, Group CEO of Catcha Group; AZRAN OSMAN-RANI, Business Builder and Investor; LEE CHING WEI, Group CEO of iMoney Group; JOEL NEOH, Founder of Fave and KHAILEE NG, Managing Partner of 500 Startups.
The awards were inaugural wins for M Consulting Asia since its inception in 2015.
The Loyalty & Engagement Awards, organised by Marketing, honours the best loyalty marketing strategies in Asia Pacific. The show is the first of its kind to recognise marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.
The award categories covered the full spectrum of the loyalty and engagement cycle. All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.
For the full list of winners, click here.
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